The entire world relies immensely on social media to build brands and connect with world. Of late, social media has become the platform for writers and authors to promote their books, interact with readers, and create a buzz for their new ventures.
There are a lot of popular authors active on social media and many of them are doing it right when it comes to marketing their books.
Being Omnipresent too Soon
The anxiety to promote your book as soon as it gets published is always high and driven by it, a lot of authors tend to open a profile for their book on all the social media platforms. Personally, I’ve seen first-time authors making a list of social media platforms to be present on to promote their books. Apart from Facebook and Twitter, they aim to make the best of messengers like WhatsApp and Hike and even platforms like Snapchat or anything that trends at a period of time. When you’re socially omnipresent, you tend to leverage only half or even lesser potential of what each platform is capable of. The best thing to do will be to go live on Facebook, Twitter, and Instagram and work on coming up with best strategies to engage target audiences there. Also, when you’re on too many platforms, it becomes too difficult for you to handle the profiles and responses, making you appear less active online. Initially, use just the three major platforms and establish a solid presence. Later, use your following on them to redirect traffic to any new profile that you set up.
Creating Less number of Value Content
One of the most effective ways to connect with people and spread word about you and your book is by creating and sharing value content. By value content, we mean any form of content that provides quality information about your niche to your target audience.